Recovery Housing
The Next Step Recovery
An Eau Claire recovery-housing website rebuilt around clear information, the organization's original identity, and an easier path to apply or get in touch—with a brand guide and launch kit to carry it forward.
- Client
- Community recovery-housing organization
- Location
- Eau Claire, Wisconsin
- Project
- Website rebuild, brand guide, and launch kit
- Timeline
- September 2026 project
- Proof
- Original and rebuilt homepage captures
The brief
What needed to change.
Make recovery housing easier to understand and the next step easier to find.
People looking for housing, supporting someone, or helping the home needed clear routes to the right information.
The supplied logo and the organization's own story needed a consistent home across the website and the materials used to share it.
Our approach
Decisions that shaped the work.
- Direction
- Lead with housing, place, and a clear way to start a conversation.
- Presentation
- The original homepage used a broad message and a simple blue layout. The rebuild needed to bring the organization's identity, location, and housing purpose into focus.
- Customer next step
- Application, phone, and contact options needed to stay easy to find as visitors moved between housing information and the organization's story.
The website
The original and the rebuilt website.
A clearer introduction, visible original branding, and direct paths to apply, call, or support the home.
The website brings The Next Step's housing information, approach, support options, resources, contact details, and application into a clear shared structure.
The brand guide and launch kit extend that work into social graphics, announcements, and reusable files for future collaborators.
Original and rebuilt homepage captures from September 4, 2026. The rebuilt views were captured before the domain switch; these images document the design work at that point in the project.
On a phone
Compare the original homepage with the rebuilt phone layout.
The result
What the business gained.
The rebuilt homepage puts recovery housing, Eau Claire, and the next action in view.
A recognizable website and a practical handover give The Next Step a consistent place to start its next announcement, design brief, or update.
- Clear housing and contact paths
- Consistent original branding
- Practical launch materials
Project scope
Deliverables
- Homepage and clear visitor paths
- Housing, approach, support, resources, and contact pages
- Housing application form
- Responsive desktop, tablet, and mobile layouts
- Brand guide and supplied logo files
- Social graphics in feed and story sizes
- Launch announcements and captions
- Desktop and mobile before-and-after comparisons
- Client launch guide
Services provided
- Website design and build
- Housing application flow
- Desktop and mobile layouts
- Brand guide and asset handover
- Social graphics and announcement copy
- Launch planning
Tools and materials
- Custom website build
- Client-supplied brand assets
- Responsive website checks
- Editable launch materials
Online Presence Check
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