Recovery Housing

The Next Step Recovery

An Eau Claire recovery-housing website rebuilt around clear information, the organization's original identity, and an easier path to apply or get in touch—with a brand guide and launch kit to carry it forward.

Project website

See the website before and after, on desktop and mobile.

Original and rebuilt homepage captures from September 4, 2026. The rebuilt views were captured before the domain switch; these images document the design work at that point in the project.

Project need

Make recovery housing easier to understand and the next step easier to find.

  • People looking for housing, supporting someone, or helping the home needed clear routes to the right information.
  • The original homepage used a broad message and a simple blue layout. The rebuild needed to bring the organization's identity, location, and housing purpose into focus.
  • Application, phone, and contact options needed to stay easy to find as visitors moved between housing information and the organization's story.

Before · desktop homepage

The original website at the same screen size.
The Next Step Recovery original desktop homepage

After · desktop homepage

A clearer introduction, visible original branding, and direct paths to apply, call, or support the home.
The Next Step Recovery rebuilt homepage captured September 4, 2026, desktop view

Before · mobile homepage

The original website on a phone-sized screen.
The Next Step Recovery original mobile homepage

After · mobile homepage

The responsive project experience at a mobile viewport.
The Next Step Recovery rebuilt homepage captured September 4, 2026, mobile view

Project decisions

What the client needed and what Baumbach Solutions handled.

Review the original need, the decisions made, the business value, and the work Baumbach Solutions delivered.

What the client needed

People looking for housing, supporting someone, or helping the home needed clear routes to the right information.

The supplied logo and the organization's own story needed a consistent home across the website and the materials used to share it.

Decisions made

  • PositioningLead with housing, place, and a clear way to start a conversation.
  • PresentationThe original homepage used a broad message and a simple blue layout. The rebuild needed to bring the organization's identity, location, and housing purpose into focus.
  • Next stepApplication, phone, and contact options needed to stay easy to find as visitors moved between housing information and the organization's story.

Business value

  • The rebuilt homepage puts recovery housing, Eau Claire, and the next action in view.
  • A recognizable website and a practical handover give The Next Step a consistent place to start its next announcement, design brief, or update.
  • Clear housing and contact paths
  • Consistent original branding

Baumbach Solutions handled

  • Website design and build
  • Housing application flow
  • Desktop and mobile layouts
  • Brand guide and asset handover
  • Social graphics and announcement copy
  • Launch planning

Starting problem

Make recovery housing easier to understand and the next step easier to find.

People looking for housing, supporting someone, or helping the home needed clear routes to the right information.

Strategy

Lead with housing, place, and a clear way to start a conversation.

The original homepage used a broad message and a simple blue layout. The rebuild needed to bring the organization's identity, location, and housing purpose into focus.

What changed

A clearer introduction, visible original branding, and direct paths to apply, call, or support the home.

Application, phone, and contact options needed to stay easy to find as visitors moved between housing information and the organization's story.

Deliverables

  • Homepage and clear visitor paths
  • Housing, approach, support, resources, and contact pages
  • Housing application form
  • Responsive desktop, tablet, and mobile layouts
  • Brand guide and supplied logo files
  • Social graphics in feed and story sizes
  • Launch announcements and captions
  • Desktop and mobile before-and-after comparisons
  • Client launch guide

Tools used

  • Custom website build
  • Client-supplied brand assets
  • Responsive website checks
  • Editable launch materials

Final takeaway

A recognizable website and a practical handover give The Next Step a consistent place to start its next announcement, design brief, or update.

Tell Us About Your Business

Local website support

Compare this work with what your own website needs next.

If local customers struggle to understand your services, trust the business, or know how to reach you, review the options below for a focused next step.

Online Presence Check

Show us what customers see today. We will help you choose the practical next step.

Share the website, Facebook, Google profile, or public links that customers see today.

Reviewed by our teamReply within 24 business hoursThree practical improvements

Direct review

Project request inbox

mia@baumbachsolutions.org

Send the first details here so our team can review the request and recommend the right next step.

608-387-8998

La Crosse, WI 54601

Serving La Crosse, Holmen, Onalaska, West Salem, Tomah, Sparta, and remote clients beyond Wisconsin.

Monday-Friday, 9 AM to 6 PM