La Crosse, Wisconsin

Websites, automation, and AI for small business

Baumbach Solutions

Your website should make it easier for people to choose you.

If your site feels dated, unclear, or harder to manage than it should, Baumbach Solutions builds websites, automation, and digital tools that help your business look credible and run smoother.

Mike Baumbach smiling in an office workspace

What Clients Come For

01

A site that explains what you do clearly and makes the next step obvious.

02

A stronger first impression that helps customers trust the business faster.

03

Direct support from the person building the project, not a handoff chain.

2019
Established

Helping small businesses build a stronger online presence since 2019.

4
Core Services

Web design, branding, automation, and AI support under one roof.

30+
Client Projects

Client websites and digital projects across local service industries and growing brands.

1:1
Communication

You work directly with Mike from the first conversation to launch and beyond.

Free Tool

Not sure what your website is costing you?

Run the Website Presence Authority tool to estimate lost revenue, check your website, and decide if it is worth a conversation before committing to a project.

01

Estimate missed revenue based on your actual customer numbers.

02

Run the instant website snapshot if you already have a site.

03

Move into a call or text only if the result shows a real opportunity.

Core Offers

What we help small businesses do online.

Look more credible. Get more inquiries. Save time behind the scenes. Keep the whole thing easier to manage.

01

Web Design

Websites that make a strong first impression and a clear next step.

For businesses that are tired of looking dated, hard to trust, or hard to navigate online.

  • - Custom design and development
  • - Mobile-first page structure
  • - Performance, SEO, and speed
  • - Scalable page systems
Explore service
02

Automation

Automation that saves time without creating more complexity.

For businesses that are losing hours to follow-up, admin work, and disconnected tools.

  • - Lead routing
  • - Follow-up flows
  • - Publishing pipelines
  • - Custom scripts and integrations
Explore service
03

AI Systems

AI tools built around real business tasks.

For teams that want practical help with content, support, sales, and internal knowledge.

  • - GPT assistants
  • - Prompt workflows
  • - Support and sales use cases
  • - Connected AI operations
Explore service
04

Brand Systems

Brand direction that makes the whole business feel more put together.

For businesses whose website, messaging, and visuals no longer feel consistent.

  • - Brand direction
  • - Messaging cleanup
  • - Visual systems
  • - Cross-channel consistency
Explore service

Selected Work

Websites built for real businesses, not fake portfolio concepts.

Recent work across hospitality, trades, travel, retail, legal services, and local brands.

Homepage screenshot of Rudy's Pour Choices website.
Rudy's Pour Choices logo

Hospitality

Rudy's Pour Choices

A bar site built around atmosphere, weekly pull, and easy access to the practical details regulars actually need.

Hero videoSpecials visibilityEvent highlights

More Live Projects

A few more examples from the broader portfolio. The full project archive lives on the dedicated work page.

Homepage screenshot of Einstein's Bar website.
Einstein's Bar logo

Local Business

Einstein's Bar

A straightforward Wisconsin bar site with a cleaner flow for hours, menus, events, and contact on mobile.

Simple navFast mobile access
Homepage screenshot of Golden Hour Travel website.
Golden Hour Travel logo

Travel

Golden Hour Travel

A brighter lead-gen experience built around concierge positioning, inquiry flow, and trust-building founder content.

Lead CTAsService panels
Homepage screenshot of French Quarter Footprints website.
French Quarter Footprints logo

Tourism

French Quarter Footprints

A New Orleans walking-tour site built to showcase experiences clearly and move visitors into booking fast.

Tour pagesBooking calendar

14 live client builds across hospitality, trades, travel, legal services, retail, and local brands.

Sponsored Partner

Community

Proud to support Monroe County Dog Shelter.

Baumbach Solutions proudly sponsors the Monroe County Dog Shelter website, helping support a county-operated public resource for dog adoptions, volunteer information, licensing guidance, and animal welfare contacts.

County-run public serviceDog adoption resourceVolunteer and public access

Monroe County, Wisconsin

Public resource, no-cost access

Visit shelter website

Reviews

Clients tend to say the same things for a reason.

Responsive communication, clean work, and a process that does not turn into a headache.

How It Works

A simple process that keeps the project moving.

Clear steps, direct communication, and no disappearing act halfway through the job.

Step 1

Discovery and business context

We start with how your business works today, what is not working online, and what a better result needs to look like.

Step 2

Offer, structure, and roadmap

We map the right pages, messaging, and priorities before design starts so the project has direction.

Step 3

Design and build

We design and build the site or system around your brand, your customers, and the actions you want them to take.

Step 4

Review and refine

We review the experience together, tighten the copy, and refine the details until it feels ready.

View the full process

Products

Tools and resources that support the businesses we work with.

From GPT systems to templates and client support tools, this side of the business is growing around real day-to-day needs.

Digital Library

Coming Soon

Guides, templates, and practical resources for business owners who want to make better digital decisions.

Custom GPT Toolkit

Contact Us

Custom AI assistants designed around your business, your team, and the questions you answer every week.

Digital Product Shop

Coming Soon

A future collection of templates, systems, and downloadable tools for businesses that want faster progress.

Billing and Account

Info Only

A simple home for billing details, account questions, and support touchpoints as the client experience expands.

Browse products

About Mike

Work directly with the person building the project.

Baumbach Solutions works best for small businesses that want honest communication, clean execution, and a website that actually helps them win work.

The business started after seeing how frustrating and expensive it could be for smaller companies to get a website that looked professional and actually worked. The goal has stayed simple: make modern digital tools more accessible, more useful, and less of a headache.

Read the full story

Insights

Helpful advice for business owners trying to make better digital decisions.

Short reads on websites, automation, AI, and online positioning without the agency fluff.

Strategy

A stronger online presence starts with clearer structure, not louder design.

Businesses usually do not need more pages. They need a site that explains what they do, proves they can do it, and gets people to the next step cleanly.

Read article

Automation

Automation should remove busywork, not create a second job.

The best automation projects are usually the least dramatic ones: cleaner handoffs, faster follow-up, fewer dropped details, and a more stable week.

Read article

AI

Practical AI belongs inside operations, not floating off to the side.

If AI cannot help a team respond faster, explain better, or create cleaner internal systems, it is probably not the right implementation yet.

Read article

Web

What a modern service site actually needs in 2026.

A modern service site does not need to feel corporate. It needs a better hierarchy, better mobile decisions, and fewer mixed messages.

Read article

Contact

If your website feels outdated, confusing, or harder to manage than it should, let's fix it.

Whether you need a rebuild, better messaging, or smarter systems behind the scenes, the next step starts with a conversation.