Dashin Mike is different from most projects in the Baumbach Solutions portfolio because it did not start as a client website. It started as something I did back in 2019: a DoorDash road trip across the country, built around real deliveries, real people, and stories worth the miles.
That makes the site more personal to me. It is part road-trip archive, part video series, part journal, and part reminder that some projects are worth preserving because they mark a real season of life.
What Dashin Mike is
Dashin Mike is a road trip series website for a DoorDash journey that started and ended in Tomah. The live site brings together the pieces of the trip: the YouTube episodes, the journey journal, the photo gallery, and the full route.
The route section currently presents the complete 77-stop path from Tomah back to Tomah. The journal captures key stretches of the trip, including leaving Tomah, finding the first rhythm through cities like Green Bay and Minneapolis, the paragliding moment in Draper, the DoorDash headquarters stretch in San Francisco, the hospitality in Houston, New Orleans, and Florida, Thanksgiving in New England, and the final return through Milwaukee, Madison, and Tomah.
Why the website matters
A project like this can disappear if it only lives on social platforms or old files. The website gives it a permanent home. Someone can watch the episodes, read the trip timeline, browse photos, and understand the shape of the journey without having to piece it together from scattered posts.
That is one reason this project still matters to me. It is not just a website for a brand. It is a way to keep a real story organized and accessible.
What the site needed to carry
The site needed to make the story easy to enter. The first screen had to explain the premise quickly: a DoorDash road trip across the country, real deliveries, real people, and stories worth the miles.
From there, the structure had to give people clear paths. Watch the episodes. Read the journal. Browse the gallery. Follow the route. Connect if they want to keep up with what comes next.
Built like a story archive
The design is intentionally more documentary than corporate. It uses travel photos, a handwritten-feeling Dashin Mike identity, bold section titles, and a straightforward navigation system so the project feels personal without becoming hard to use.
The YouTube player stays embedded so the episodes remain connected to the channel. The journal turns the trip into a readable timeline. The gallery gives the road its visual memory. The route map makes the scale of the trip easier to understand.
What it represents inside the portfolio
Dashin Mike is not a normal service-business case study, and I do not want to force it into that box. It belongs in the portfolio because it shows a different kind of website work: preserving a personal story, organizing a lot of media, and turning a real-life project into something people can still experience years later.
That is also part of Baumbach Solutions. Not every meaningful build is only about leads, forms, or sales. Sometimes the job is to give something important a place to live.
See the project
You can visit the live site at dashinmike.com or read the Baumbach Solutions case study for Dashin Mike.
Common questions
What is Dashin Mike?
Dashin Mike is Mike Baumbach's personal DoorDash road trip series from 2019, now organized into a website with episodes, journal entries, photos, and a route map.
Why is Dashin Mike personal to Baumbach Solutions?
The project started from Mike's own 2019 road trip, so the website is not just client work. It preserves a real story and a meaningful season from before many of the current Baumbach Solutions projects existed.
What does the Dashin Mike website include?
The site includes an embedded YouTube episode section, journey journal, photo gallery, interactive route section, and connection links.
Where can I view the Dashin Mike project?
The live site is at dashinmike.com, and the Baumbach Solutions case study is available at /work/dashin-mike.