A microsite is a focused one-page website built around the basic information a customer needs before reaching out: what the business does, where it works, what services it offers, and how to contact it. For some small businesses, that is enough. They do not need a full website project yet. They need a clean online presence that feels professional and does not create another tool to manage.
Baumbach Solutions now separates tiny profile pages from real one-page business sites. A very narrow profile/link page can work when someone only needs basic legitimacy, while a real one-page business site needs more structure, contact clarity, and launch support.
When a microsite is enough
A microsite is enough when the business needs a professional place to send people, a domain connected to real contact information, and a simple explanation of the offer. This fits solo operators, new businesses, service providers, local sellers, and owners who are not ready for a full site but know they should not rely only on social media.
The key is scope. A microsite should not try to be a full website in disguise. It should make the business easy to understand, give the customer confidence, and make the next step obvious.
How Baumbach microsite pricing is scoped
A standard one-page business website uses the $650 website foundation. It includes responsive design, navigation and footer, a basic contact form, analytics, technical SEO foundations, and launch setup. Monthly care is separate. Calling the site a microsite does not put it in a different pricing tier.
A basic contact form and its inquiry notification are included. Writing new copy is $75/page; an advanced form with additional fields or simple routing is $150. Gallery systems, booking, and other extra features are scoped separately.
A tiny profile or link page can still be the smallest option when someone only needs a basic web card, but it should not be treated as a full microsite or a real business website.
What makes it different from a website builder
A website builder gives the owner software. Baumbach Solutions builds and reviews the finished website before launch. The base website price uses the text and images the business supplies. If the business needs help turning its facts and service details into new copy, that writing is included as a separate item in the quote.
That distinction matters. Some owners do not need another dashboard, layout decision, blank page, or design tool. They need someone to turn the basics into something usable.
What a microsite should prove
A good microsite should prove the business is real, active, reachable, and clear enough to contact. It should show what the company does, make services easy to scan, display phone and email clearly, and work cleanly on mobile.
It should also avoid pretending to be more than it is. A microsite is not for deep service libraries, ongoing blogging, large content systems, or custom workflows. Those belong in a fuller website or systems scope.
Why this supports local SEO
For a local business, a microsite gives search engines and customers a stable place to connect the business name, service area, phone number, email, and offer. It can support a Google Business Profile, referrals, social profiles, print materials, and direct searches for the company name.
It is not a complete local SEO campaign by itself. But it is a much stronger foundation than having no website, an unfinished profile, or a social page that hides the information customers actually need.
The practical next step
If a business only needs a clean one-page presence, the first conversation should confirm whether a microsite is enough. If the business needs multiple services, a blog, stronger proof, portal access, a better inquiry path, or automation, a fuller Baumbach Solutions website project will be the better fit.
Common questions
What is a microsite?
A microsite is a focused one-page website that gives customers the practical basics: what the business does, where it works, what it offers, and how to contact it.
How much does a Baumbach Solutions microsite cost?
A standard one-page website is $650, including a basic contact form and inquiry notification. Copywriting and extra features are separate. Website Care is $49 per month with no content edits, or Managed Website is $99 per month with up to 30 minutes of edits and a basic monthly report.
Is a microsite the same as a full website?
No. A microsite is a starter one-page presence. A full website is better when the business needs multiple pages, content control, blog publishing, deeper proof, or custom lead handling.
Do I have to build the microsite myself?
No. Baumbach Solutions microsites are not self-serve builders. You send the business information, then Baumbach Solutions builds and reviews the microsite before launch.