Products | 6 min read

What is a microsite, and when is it enough for a small business?

A microsite is a focused one-page website for businesses that need to look real, explain the basics, and give customers a clear way to reach out.

By Mike Baumbach2026-05-04Baumbach Solutions
One-page microsite planning board for a small business online presence
A microsite is best when the business needs a clean, trusted first web presence without a full website project.

A microsite is a focused one-page website built around the basic information a customer needs before reaching out: what the business does, where it works, what services it offers, and how to contact it. For some small businesses, that is enough. They do not need a full website project yet. They need a clean online presence that feels professional and does not create another tool to manage.

Baumbach Solutions now separates tiny profile pages from real one-page business sites. Digital Business Card is the smallest profile/link-page option. Microsite and Microsite Plus are the one-page website options for businesses that need more structure.

When a microsite is enough

A microsite is enough when the business needs a professional place to send people, a domain connected to real contact information, and a simple explanation of the offer. This fits solo operators, new businesses, service providers, local sellers, and owners who are not ready for a full site but know they should not rely only on social media.

The key is scope. A microsite should not try to be a full website in disguise. It should make the business easy to understand, give the customer confidence, and make the next step obvious.

What Baumbach microsite pricing includes

The standard Microsite starts at $399 plus $29/month for a one-page web presence with up to 5 sections, mobile layout, a click-to-call button, a basic contact section, basic SEO title and description, hosting, SSL, launch support, and one revision round.

Microsite Plus starts at $599 plus $39/month when the one-page site also needs a contact form, stronger next-step layout, up to 6 sections, a basic image or gallery section, simple lead notification setup, and two revision rounds.

Digital Business Card is the smaller $99 plus $9.99/month profile/link-page option. It is useful when someone only needs a tiny web card, but it should not be treated as a full microsite.

What makes it different from a website builder

A website builder gives the owner software. Baumbach Solutions gives the owner a finished starter site. The business sends the practical details: business name, service area, what the business does, top services, contact details, and anything customers should know. Baumbach Solutions turns that information into a one-page site and reviews it before launch.

That distinction matters. Some owners do not need another dashboard, layout decision, blank page, or design tool. They need someone to turn the basics into something usable.

What a microsite should prove

A good microsite should prove the business is real, active, reachable, and clear enough to contact. It should show what the company does, make services easy to scan, display phone and email clearly, and work cleanly on mobile.

It should also avoid pretending to be more than it is. A microsite is not for deep service libraries, ongoing blogging, large content systems, or custom workflows. Those belong in a larger Baumbach Solutions website package.

Why this supports local SEO

For a local business, a microsite gives search engines and customers a stable place to connect the business name, service area, phone number, email, and offer. It can support a Google Business Profile, referrals, social profiles, print materials, and direct searches for the company name.

It is not a complete local SEO campaign by itself. But it is a much stronger foundation than having no website, an unfinished profile, or a social page that hides the information customers actually need.

The practical next step

If a business only needs a clean one-page presence, compare Microsite and Microsite Plus on the pricing page. If the business needs multiple services, a blog, stronger proof, portal access, a better inquiry path, or automation, a full Baumbach Solutions website package will be the better fit.

Common questions

What is a microsite?

A microsite is a focused one-page website that gives customers the practical basics: what the business does, where it works, what it offers, and how to contact it.

How much does a Baumbach Solutions microsite cost?

Microsite starts at $399 plus $29/month. Microsite Plus starts at $599 plus $39/month when the one-page site needs a form and stronger contact path. The $99 option is Digital Business Card, not a full microsite.

Is a microsite the same as a full website?

No. A microsite is a starter one-page presence. A full website is better when the business needs multiple pages, content control, blog publishing, deeper proof, or custom lead handling.

Do I have to build the microsite myself?

No. Baumbach Solutions microsites are not self-serve builders. You send the business information, then Baumbach Solutions builds and reviews the microsite before launch.

Ask which website option fits

Put this into practice

If this sounds like your website, start with the page that feels hardest to explain.

Send the current page, what needs to happen next, and what feels unclear.

La Crosse-area service businessesNo preset package pressureRecommendation before commitment

Direct contact

mia@baumbachsolutions.org608-387-8998

La Crosse, WI 54601

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